By Brett Strauss

EDITOR’S NOTE: This LMS case study video is being republished with permission from Talented Learning.

Royal Canin, a leading global provider of pet food products, has implemented a robust training program that spans its extended enterprise. This comprehensive training initiative covers various roles within the company, including veterinarians, partner organizations, affiliated doctors, and store employees.

Goals of Royal Canin Training

The goal is to ensure that everyone who interacts with their products are equipped with the necessary knowledge and skills.

By investing in training for their diverse stakeholders, Royal Canin aims to achieve several key objectives. First and foremost, they prioritize educating their veterinarians to stay updated with the latest advancements in pet nutrition and healthcare. This ensures that pets receive the best possible care and dietary recommendations.

Training the Entire Extended Enterprise

Additionally, Royal Canin provides training to their partner organizations and affiliated doctors. This training focuses on product knowledge, effective communication strategies, and customer service excellence. By empowering their partners and doctors with comprehensive training, Royal Canin fosters strong relationships and enhances the overall customer experience.

Royal Canin extends training to their store employees, including sales representatives and customer service staff. This training covers product features, benefits, and usage guidelines, enabling store employees to provide accurate information and recommendations to customers.

Tracking Partner Training

By meticulously tracking training goals and achievements across these diverse groups using the NetExam LMS, Royal Canin can tailor their approach and incentives. This strategic approach allows them to optimize margins, enhance employee benefits, allocate marketing resources effectively, and ultimately drive business growth.

In essence, Royal Canin’s commitment to training and development not only benefits their employees and partners but also ensures that pets and pet owners receive top-notch products and services.

Case Study Profile

• NetExam Customer: Royal Canin
• Business Challenge: Train the entire supply channel and internal organization.
• Use Case: Partner and Channel Training
• Industry: Consumer Products
• Type of Learning Solution: LMS (Learning Management System)
• Location: Global
• Functionality: Reporting and Analytics

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