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When you’re one of North America’s leading manufacturers of wood products, helping contractors get training right isn’t optional—it’s essential.

For LP Building Solutions, makers of LP^® SmartSide^® Trim & Siding and LP Structural Solutions, ensuring contractors install their products correctly is a direct line to happier customers, fewer costly mistakes, and a stronger brand reputation.

But with a growing product line, an expanding market, and thousands of builders across the continent, LP faced a major challenge: How do you train everyone without blowing up your budget?

The Challenge: Too Many Builders, Too Little Bandwidth

LP leaned on a dedicated team of 20 field technical reps to deliver in-person training across North America. These experts were seasoned pros, but even the best team can only be in so many places at once.

As demand for SmartSide surged, the training model started to show cracks. LP couldn’t scale fast enough, and gaps in installer knowledge were leading to callbacks and lost time on job sites. Worse, some contractors turned to unofficial YouTube videos—which often led to incorrect installation methods.“We wanted training all in one place, standardized, consistent, and in an e-learning format,” said Christopher Shepard, Brand and Sales Planning Manager at LP Building Solutions.

The Solution: A Smarter, Scalable Training Platform

That’s when LP launched LP SkillBuilder, a digital training platform powered by NetExam LMS+.

With NetExam’s help, LP built an online learning hub tailored to the needs of busy contractors. SkillBuilder makes training easy to access, engaging, and effective—whether someone’s on a jobsite, in the office, or at home.

Now, contractors can tap into more than 65 short, focused courses that cover everything from installation best practices to jobsite prep, flashing details, and product storage. Training is available 24/7 on desktop, tablet, or mobile—and it’s broken into digestible modules that respect the time constraints of working pros.

Even better? Contractors can earn certifications that showcase their expertise and build trust with homeowners and LP sales teams alike.

Loyalty Meets Learning

LP SkillBuilder didn’t just improve training—it also became a key driver of contractor engagement.

The platform is tightly integrated with the LP Remodelers Edge loyalty program. Contractors earn points by completing training, which helps them level up their status and unlock new rewards. That connection between learning and loyalty has been a game-changer.“The program has become much more than just a training tool—it’s a driver of engagement, loyalty, and even sales,” said David Perez, Marketing Engagement Associate at LP.

The Results: More Reach, Better Training, Big Business Wins

Since launching in 2022, LP SkillBuilder has delivered powerful results:

• Over 6,000 users enrolled
• More than 1,000 certifications awarded
• 1,300+ Remodelers Edge members completed training
• LP exceeded its 2025 revenue targets a full year early
• Stock price increased by 105% since SkillBuilder launched

Field reps now have a scalable digital ally, and the sales team can confidently recommend certified contractors. Most importantly, LP has built a trusted network of installers who know how to get the job done right the first time.

As David Perez summed it up:

“LP SkillBuilder has certified over 1,000 partners, added hundreds to our loyalty program, and fueled exponential growth—helping LP exceed revenue targets a year early.”

What’s Next for SkillBuilder?

The journey isn’t over. LP is continuing to evolve SkillBuilder into an even more powerful asset. Upcoming plans include:

• Expanding into Latin America and Europe
• Adding gamification and digital badges
• Launching new courses based on contractor feedback
• Enhancing reporting and analytics

“We’re just getting started,” said Christopher Shepard. “We’re constantly looking for ways to make LP SkillBuilder better—whether it’s adding new training, improving the user experience, or expanding internationally.”

Takeaway:

 LP Building Solutions turned a major training challenge into a competitive advantage—and they did it with the right partner and the right platform. If you’re trying to scale partner training, reduce costs, and deepen loyalty, their story is proof: smart, scalable learning works.